Written by Zoe Cooper
Photography by Nicole Dake

LoreLogo4cSome women feel as if they aren’t a good mom if their mothering doesn’t look like another mom’s mothering… if she forgets the cookies for the “Spring Fling” or arrives to school with the store-bought option… if she forgets the permission slip, is last at pickup… if she doesn’t know how to figure out what “balance” is or how to find it when other moms look as if they have a blow-dry bar in their own home.

Sadly, most moms feel as though they’re alone, so one local author decided to offer these moms a place to feel normal.

Jeanette Schneider started Lore and Little Things in 2015 as a platform for women to find a safe space to talk about issues that are important to them, but she argues, “This is not a parenting site. We are not mommy bloggers. Lore is simple and intelligent. It is real talk between women with no judgment.”

Jeanette originally started Lore with friend and partner, Melissa Cook, and the women have candidly written about the subculture that is the Pinterest party, the importance of self care (and dry shampoo) and the move from mom-to-mentor in those moments your child challenges you. They have deconstructed the word “balance,” taken on interpersonal relationships between women and the insecurities they tie themselves down with in a time when women need to be there for one another, as friends and mothers.


Lore is a place for moms to discuss important issues.

The reach and growth have been astounding to Jeanette, and she insists the best responses have been the emails she’s received from moms expressing gratitude for covering tough topics in a heartfelt way. She most recently received articles from two published authors covering topics that were conversations in their own homes.

“Bestselling author, Kim Derting, reached out because she felt that Lore would be a healthy platform to talk about raising a teen in a world where gender intelligence has evolved and it is not uncommon to have a friend come out as a lesbian at 15. I’m flattered she thought of me first,” says Jeanette. “One of the first comments we received was from a mom who raised a gay teen, and watching that connectivity as two women bonded from opposite sides of the issue was gratifying.”

Acclaimed author Randy Susan Meyers contributed an article on the lure of “bad boy” boyfriends, hoping to help teen girls recognize warning signs from the viewpoint of a social worker-turned-author.


Jeanette Schneider and her daughter, Olivia

As Lore and Little Things has grown and more contributing writers offer content, Jeanette launched Love Letters—missives from women to their younger selves and girls. It allows open dialogue surrounding negative self-image, raising girls in a media-drenched world, and how to burst through barriers and glass ceilings. “We want to tuck these messages into their hearts a little love note at a time before they tuck earbuds into their ears. We have to start with moms. We have to talk to one another.”

It was Jeanette’s own five-year-old daughter, Olivia, who made her more aware of the importance of bringing women together to surround the next generation, but it was her grandmother that inspired her in a way she didn’t expect.

“People ask me what Lore means. It is a noun that means the generational passing down of knowledge. It is a nod to my grandmother. She was an amazing woman who raised ten kids while rocking magenta lipstick and a bite. During our last conversation, she told me not to worry about the big things. ‘They take care of themselves,’ she advised. ‘You worry about the little things. Love each other every day.’ It was a profound message.