Event Recap: Life is Beautiful Celebrates Second Year in Downtown Las Vegas, Friday, October 24, 2014

LAS VEGAS – Life is Beautiful Festival launched its second year in Downtown Las Vegas on Friday, October 24, 2014, attracting tens of thousands of people to explore the 15-block music, food, art and learning event.

Highlights of the festival so far include:

⦁ Kanye West performing to an uproarious crowd, which included his A-list wife – and birthday girl – Kim Kardashian, her mother Kris Jenner and sister Khloe.
⦁ The Weeknd performed at his first festival in more than two years and serenaded the crowd with a sexy rendition of Beyonce’s hit single, “Drunk in Love.”
⦁ An energetic crowd danced to the masterful musical mashups of Girl Talk, who ended his set with an explosion of confetti.
⦁ Hometown artists Jenny Lewis and Panic! At The Disco returned to Las Vegas for performances on the Western and the Ambassador stages, respectively.
⦁ Punk rock political activists Pussy Riot spoke to an overflowing audience inside The Western Hotel, where they discussed finding laughter in even the most dire of situations.
⦁ Duff Goldman added some spark to his banana fosters demo during Chefs on Stage, adding Grand Marnier, Vegas Rum and Everclear to light the pan on fire under the Vegas desert sky.
⦁ Artists and festival guests indulged in a 130-lb. tuna hand sliced by Blue Ribbon Sushi Chef Toshi Ueki and enjoyed by Chefs Bruce and Eric Bromberg, Jonathan Waxman, Marc Forgione and José Andrés, who fed each other the delicacy.
⦁ During his Chefs on Stage demonstration, Jet Tila used his smartphone to record a special message with his audience for his Cutthroat Kitchen co-star, “Hi Alton Brown, we love you. From, Life is Beautiful.”
⦁ Rumored to be in attendance were DJ Steve Aoki and boxer Floyd Mayweather (in separate parties).

For high-resolution photos from last night’s Grills and Guitars, and the first night of the Life is Beautiful Festival:
Grills & Guitars
Day One

For broadcast quality b-roll:

LIB Sponsors & Partners
Sponsors and Partners of Life is Beautiful Festival include Wirtz Beverage Nevada, WEU/ World Trust Foundation, Dos Equis, Zappos.com, the D Las Vegas, KETEL ONE Vodka, The LINQ, Travel + Leisure, Marriott Hotels, Pandora, Las Vegas Events, Silicon Valley Bank, CBS Radio, The City of Las Vegas, Whole Foods, Cirque du Soleil®, Sub-Zero and Wolf and Westar Kitchen and Bath, Jack Daniel’s Tennessee Whiskey, Hendrick’s Gin, 7UP, Bacardi, Jim Beam Kentucky Fire, Alex & Ani, Maui Jim, Café Bustello, ORGANIZE, Red Bull, Downtown Project, US Foods, Chef Works, Le Creuset, Dansko, Movember, Airstream 2 Go and online content partner POPSUGAR.

About Life is Beautiful
Life is Beautiful is an inspirational company dedicated to helping people conquer their fears and chase their dreams. Its signature project, the Life is Beautiful Festival was founded in 2013 and launched in October of that same year as a highly successful lifestyle event featuring marquee musicians, chefs, artists and speakers. Held in the heart of Downtown Las Vegas, Life is Beautiful Festival attracted more than 60,000 patrons in its first year, and is now branching out to an international online forum for social change. For more information on the company’s projects and the latest festival news, visit www.lifeisbeautiful.com, or connect with Life is Beautiful socially at Facebook, Twitter, Instagram and YouTube.

Media Contact:
Langdon Flynn Communications / 702-889-2705 / lifeisbeautiful@langdonflynn.com