I read somewhere recently that businesses have the ability to make a positive impact on their communities by giving back. The article also trumpeted the benefits that the business would reap from said community support: positive PR, improved visibility and connections, better employee morale, and increased profits. Corporations have come to recognize the benefits as charitable giving by businesses has increased more than 60% in the past 10 years.
But you don’t have to be a huge corporation company, or billionaire to give back to the community. I remember an incident in the early 90s that illustrates that point. My husband was then news director at one of the local TV stations, and we received a phone call that the home of one of his anchors had gone up in flames. The firemen were still there when we arrived at the house, but people from his church, neighborhood, and work had already brought clothes, diapers, food, money, and a place to stay to help the family. To those who helped out, it may have seemed a small thing, but to the family, it was life-saving.
That incident, for me, illustrates the goodness and the “pay it forward” attitude of our great valley. There are so many people, organizations, and businesses that provide help to others in this community. In this, our annual giving issue, we introduce you to many people and organizations—from National Charity League to Catholic Charities, from the owners of Pizza Rev to the Festival of Trees and so many others—making a difference in the Las Vegas area.
You’ll also find a plethora of other articles in this issue. Nationally known bead artist and color expert Margie Deeb of Atlanta gives us a look at why color is the first thing that catches our eye in design and fashion. Master Sommelier Will Costello answers our questions in an exclusive interview and shares his favorite wines for the holiday season. To help you stir up something good for the holidays, a number of Las Vegas chefs share their favorite recipes of the season. And, check out our events calendar, gallery listing, articles on local art blogs and culture scene, and Dedee Nave’s take on giving in this issue’s IMHO.
But, back to giving. We don’t have to be millionaires to help out. I hope this issue inspires you to give back to this wonderful place we call home.